
About FRATEM
About FRATEM
About FRATEM
FRATEM was born from a simple belief: recreational cricketers deserve more than just participation - they deserve recognition, structure, and opportunity.
FRATEM was born from a simple belief: recreational cricketers deserve more than just participation - they deserve recognition, structure, and opportunity.
FRATEM was born from a simple belief: recreational cricketers deserve more than just participation - they deserve recognition, structure, and opportunity.
Built by cricketers, analysts, and tech innovators, FRATEM is creating the world’s first structured ecosystem for grassroots cricket. By unifying real-time performance data with proprietary indices — S.D.I, T.O.D.I, C.I.I, O.S.I and F.T.S - we bring credibility, visibility, and value to every game played.
FRATEM empowers recreational cricketers to:
Built by cricketers, analysts, and tech innovators, FRATEM is creating the world’s first structured ecosystem for grassroots cricket. By unifying real-time performance data with proprietary indices — S.D.I, T.O.D.I, C.I.I, O.S.I and F.T.S - we bring credibility, visibility, and value to every game played.
FRATEM empowers recreational cricketers to:
Built by cricketers, analysts, and tech innovators, FRATEM is creating the world’s first structured ecosystem for grassroots cricket. By unifying real-time performance data with proprietary indices — S.D.I, T.O.D.I, C.I.I, O.S.I and F.T.S - we bring credibility, visibility, and value to every game played.
FRATEM empowers recreational cricketers to:
• Earn through their performance
•Transform passion into alternate career pathways
•Get recognised through verified, data-backed achievements
• Earn through their performance
•Transform passion into alternate career pathways
•Get recognised through verified, data-backed achievements
• Earn through their performance
•Transform passion into alternate career pathways
•Get recognised through verified, data-backed achievements






Vision
To create a financially rewarding and
recognition-driven alternative career path for India's recreational cricketers.
To create a financially rewarding and recognition-driven alternative career path for India's recreational cricketers.
To create a financially rewarding and recognition-driven alternative career path for India's recreational cricketers.



Mission
To build the most trusted and data-driven cricket ecosystem, enabling grassroots cricket to thrive.
To build the most trusted and data-driven cricket ecosystem, enabling grassroots cricket to thrive.
To build the most trusted and data-driven cricket ecosystem, enabling grassroots cricket to thrive.


• Transparency: Authentic data & fair play
• Transparency: Authentic data & fair play
• Transparency: Authentic data & fair play
• Empowerment: Every stakeholder benefits
• Empowerment: Every stakeholder benefits
• Empowerment: Every stakeholder benefits
• Innovative Models (SDI, OSI, TODI, CII & FTS)
• Innovative Models (SDI, OSI, TODI, CII & FTS)
• Innovative Models (SDI, OSI, TODI, CII & FTS)
• Integrity: Strict compliance with laws
• Integrity: Strict compliance with laws
• Integrity: Strict compliance with laws
Core Values
The Team Behind FRATEM
The Team Behind FRATEM
The Team Behind FRATEM
O’Neill Noah
O’Neill Noah
O’Neill Noah
Founder & CEO
Founder & CEO
Founder & CEO
O’Neill Noah is a seasoned operator and brand builder with over three decades of leadership experience across logistics, NBFCs, BPOs, entertainment, events, and sports marketing. His career is defined by building scalable operations, driving revenue growth, and creating durable brands across complex, execution-heavy industries.
O’Neill Noah is a seasoned operator and brand builder with over three decades of leadership experience across logistics, NBFCs, BPOs, entertainment, events, and sports marketing. His career is defined by building scalable operations, driving revenue growth, and creating durable brands across complex, execution-heavy industries.
O’Neill Noah is a seasoned operator and brand builder with over three decades of leadership experience across logistics, NBFCs, BPOs, entertainment, events, and sports marketing. His career is defined by building scalable operations, driving revenue growth, and creating durable brands across complex, execution-heavy industries.
He has led supply chain optimisation and operational excellence initiatives, contributed to profitable growth in regulated financial services, built training-driven, high-performance BPO teams, and delivered large-scale marketing campaigns and live events with measurable commercial outcomes. In sports marketing, he has consistently leveraged cricket’s mass appeal to drive brand visibility, audience engagement, and monetisation.
He has led supply chain optimisation and operational excellence initiatives, contributed to profitable growth in regulated financial services, built training-driven, high-performance BPO teams, and delivered large-scale marketing campaigns and live events with measurable commercial outcomes. In sports marketing, he has consistently leveraged cricket’s mass appeal to drive brand visibility, audience engagement, and monetisation.
He has led supply chain optimisation and operational excellence initiatives, contributed to profitable growth in regulated financial services, built training-driven, high-performance BPO teams, and delivered large-scale marketing campaigns and live events with measurable commercial outcomes. In sports marketing, he has consistently leveraged cricket’s mass appeal to drive brand visibility, audience engagement, and monetisation.
FRATEM represents the convergence of this operating experience and a long-term vision for grassroots cricket. O’Neill is building FRATEM as a structured, data-driven ecosystem designed to formalise recreational cricket, unlock new economic value, and create sustainable financial opportunities for players, tournament organisers, and fans. His focus is on defensible systems, scalable infrastructure, and category-defining impact in an underserved but massive market.
FRATEM represents the convergence of this operating experience and a long-term vision for grassroots cricket. O’Neill is building FRATEM as a structured, data-driven ecosystem designed to formalise recreational cricket, unlock new economic value, and create sustainable financial opportunities for players, tournament organisers, and fans. His focus is on defensible systems, scalable infrastructure, and category-defining impact in an underserved but massive market.
FRATEM represents the convergence of this operating experience and a long-term vision for grassroots cricket. O’Neill is building FRATEM as a structured, data-driven ecosystem designed to formalise recreational cricket, unlock new economic value, and create sustainable financial opportunities for players, tournament organisers, and fans. His focus is on defensible systems, scalable infrastructure, and category-defining impact in an underserved but massive market.
Dr. Poonam Bisht
Dr. Poonam Bisht
Dr. Poonam Bisht
Co-Founder & CFO
Co-Founder & CFO
Co-Founder & CFO
Dr. Poonam Bisht brings over 15 years of experience across banking, NBFCs, and a Big Four consulting firm, with a career rooted in financial discipline, risk governance, and regulatory rigor. She is a seasoned financial strategist with deep expertise in financial analysis, compliance frameworks, and operational controls across regulated environments.
Dr. Poonam Bisht brings over 15 years of experience across banking, NBFCs, and a Big Four consulting firm, with a career rooted in financial discipline, risk governance, and regulatory rigor. She is a seasoned financial strategist with deep expertise in financial analysis, compliance frameworks, and operational controls across regulated environments.
Dr. Poonam Bisht brings over 15 years of experience across banking, NBFCs, and a Big Four consulting firm, with a career rooted in financial discipline, risk governance, and regulatory rigor. She is a seasoned financial strategist with deep expertise in financial analysis, compliance frameworks, and operational controls across regulated environments.
At FRATEM, Poonam plays a central role in shaping the company’s financial architecture and governance backbone. Her experience ensures that FRATEM’s business models, monetisation frameworks, and operational processes are designed to be scalable, compliant, and financially resilient from inception.
At FRATEM, Poonam plays a central role in shaping the company’s financial architecture and governance backbone. Her experience ensures that FRATEM’s business models, monetisation frameworks, and operational processes are designed to be scalable, compliant, and financially resilient from inception.
At FRATEM, Poonam plays a central role in shaping the company’s financial architecture and governance backbone. Her experience ensures that FRATEM’s business models, monetisation frameworks, and operational processes are designed to be scalable, compliant, and financially resilient from inception.
Her strong grounding in legal, ethical, and regulatory frameworks is instrumental in building trust across FRATEM’s ecosystem—particularly with players, organisers, partners, and institutions operating in a sensitive and highly scrutinised sports-tech environment. As Co-Founder and CFO, she anchors FRATEM’s growth with financial prudence, transparency, and long-term sustainability, enabling the company to scale responsibly while preserving credibility and institutional confidence.
Her strong grounding in legal, ethical, and regulatory frameworks is instrumental in building trust across FRATEM’s ecosystem—particularly with players, organisers, partners, and institutions operating in a sensitive and highly scrutinised sports-tech environment. As Co-Founder and CFO, she anchors FRATEM’s growth with financial prudence, transparency, and long-term sustainability, enabling the company to scale responsibly while preserving credibility and institutional confidence.
Her strong grounding in legal, ethical, and regulatory frameworks is instrumental in building trust across FRATEM’s ecosystem—particularly with players, organisers, partners, and institutions operating in a sensitive and highly scrutinised sports-tech environment. As Co-Founder and CFO, she anchors FRATEM’s growth with financial prudence, transparency, and long-term sustainability, enabling the company to scale responsibly while preserving credibility and institutional confidence.
Contact Info
+91 9004609666
info@fratem.in
Address, FRATEM Sector 11, CBD Belapur-400614
© 2025 FRATEM Cricket Club. All rights reserved.

Contact Info
+91 9004609666
info@fratem.in
Address, FRATEM Sector 11, CBD Belapur-400614
© 2025 FRATEM Cricket Club. All rights reserved.

Contact Info
+91 9004609666
info@fratem.in
Address, FRATEM Sector 11, CBD Belapur-400614
© 2025 FRATEM Cricket Club. All rights reserved.
